Gorilla_Project - Giannikopoulou Chrysanna

“Big’ORILLA is a modern fast-food concept that combines fun and quality. Through dynamic branding focused on a unique identity and consumer experience, we created a brand that stands out with bold colors, striking graphics, and functional packaging.

1. Logo & Inspirations

The Big’ORILLA logo is inspired by the dynamic nature of a gorilla, combining a playful yet powerful character. The use of blue conveys freshness and reliability, while the sharp design highlights the brand’s modern and friendly image.

2. Pattern & Backgrounds

The dynamic pattern with wavy lines adds a playful dimension to the brand identity. It is used in backgrounds, decorative elements, and packaging to convey energy and movement

3.Branding & Packaging

Big’ORILLA’s branding is inspired by the strong and dynamic character of a gorilla, blending a playful personality with a bold and modern approach. The sharp lines of the logo and the vibrant blue-and-white color palette reflect freshness, reliability, and professionalism.

Packaging plays a crucial role in reinforcing the brand’s identity. Each element, from burger boxes and trays to takeaway bags, has been carefully designed to enhance practicality and aesthetics. The durable materials, clean layout, and consistent graphics ensure that every interaction with the brand is memorable and functional, from ordering to the last bite.

Whether it’s the striking logo, the bold typography, or the dynamic patterns applied across various surfaces, the branding and packaging work together to create a cohesive, modern, and energetic identity for Big’ORILLA.