Brand identity is an incredibly important part of your business. It’s what separates you from your competitors and it allows you to create an identity for your company that incorporates your branding, messaging, and value. Having a solid and memorable brand identity will help raise awareness for your brand and keep you front and center in your audience’s minds. More awareness equals more leads and more customers.

A business card that includes your brand colors, logo, messaging, and information will help create a good first impression for prospects (something that’s so important today due to the sheer amount of competition you’re up against).