A business card that includes your brand colors, logo, messaging, and information will help create a good first impression for prospects (something that’s so important today due to the sheer amount of competition you’re up against).
1. Color
Your brand colors are necessary to your business card because they will help prospects recognize who you are.
When we think of McDonald’s, we immediately think red and yellow, and we automatically associate brown and gold with UPS. This is the power of color. In fact, a study from the University of Loyola shows that color increases your brand recognition by 80%, making it an remarkable part of your brand identity.
It’d be weird if your business cards were red but your brand colors were blue and yellow. This would be confusing and inconsistent, leading customers to believe that you’re not a viable business to invest in.
2. Logo
It goes without saying that your logo should be featured somewhere on your business cards.
Think about big brands like Nike and Starbucks that don’t even have to spell out the name of their business. We see the Nike tick or the green mermaid and we instantly know what brand we’re dealing with. Having your logo somewhere on your card reinforces your brand identity while taking up as little space as possible.
Remember, you have very little real estate to play with on a business card.
In addition to that, if your logo is well designed, it becomes your business’s iconic symbol that represents the values you stand for and inspires positive feelings amongst your customers
3. Typography
Your typography is just as important as your brand colors. Again, when your customers see the fonts you use, you want them to recognize your brand.For example when you see Adidas logo – Luis Vuiton or Apple directly recognise the font and retain remarkable in your memory. This is reason why the big brands choose simple fonts in order to get the message directly. It’s not necessary to find complexity fonts because of the fact that it creates cumunication issues.
Here, it’s important to choose a font that reflects your identity.
